Is Rage Bait Okay?

Cosmopolitan - South Africa|May 2020

Is Rage Bait Okay?
It has become the new engagement strategy for many brands. Companies bait their followers into engaging with their content around topics that cause outrage. But is this okay? Social -media strategists Talya Goldberg and Jabulile Dlamini -Qwesha share their views.
Talya Goldberg and Jabulile Dlamini -Qwesha
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May 2020