‘I’ve always believed social media has three components. The first is the sending and receiving of messages (and the personal or professional aspect to it is based on the medium you choose— LinkedIn obviously has a professional connotation, while Facebook has a more personal one). The second is its ability to be unforgiving—never forget that it’s a double-edged sword. And the third is that it gives you both the power of retraction, and the power of truth. So how do you use these tenets of social media to build a presence? People usually take two kinds of stances on social media. The first is intrinsically personal—the kind of flowers you like, a beautiful brunch table—that’ll get you no followers. I call that the ‘sappy’ stance. The other stance involves taking a stand on something—a vociferous stand, one that is principled and severe. At the same time, your stand needs to fly against populism. Some people believe social media is about being good to everyone. If you want to do that, join a charity. If you want your voice to be heard, to be distinct, then be on social media.
There are a few, key things to always remember, though. Often, we get so traumatised by the lack of followers, or by trolls, that we tend to slow down our activity, or withdraw altogether. You have to be regular. You can’t Tweet or post about something once, and lie back. There’s got to be a lot mo