CROWN Singapore|September 2019
As we write this, the countdown to the finale of the Lange 1’s 25th-anniversary celebration is well underway. It is August, and eight out of 10 commemorative Lange 1 editions had been launched in an elaborate lead-up to the collection’s birthday on 24 October. Incidentally, it is also the day that the modern incarnation of A. Lange & Söhne was relaunched (though founded in 1845, Lange’s operations were wiped out in the wake of World War II. The brand was later re-established by the founder’s great-grandson Walter Lange and entrepreneur Günter Blümlein).
The journey of the Lange 1 is inextricably linked to that of A. Lange & Söhne’s. On the day of the brand’s relaunch in 1994, A. Lange & Söhne showcased four collections, including the Lange 1. There were 123 watches in total, all of which were promptly sold out. Today, the Lange 1 collection, distinguished by its outsized date display with off-centered sub-dials, a layout based on the golden ratio, is one of the most recognizable dress watches of modern times and is justifiably an A. Lange & Söhne icon.
“I don’t think the guys started with the idea of making an iconic watch, that’s not how things work,” says Anthony de Haas, A. Lange & Söhne’s product development director. “When Walter Lange and Günter Blümlein relaunched the brand, they felt that it needed a ‘face’, a watch that makes people take notice. The Lange 1 is a classic dress watch for sure, but it is still very contemporary, even after 25 years.”
To commemorate the Lange 1 Silver Jubilee, the brand is, as mentioned earlier, rolling out 10 special editions that span the collection’s repertoire. With the exception of the Lange 1 ‘25th Anniversary’ edition, which is limited to 250 pieces and features a hunter-style case back that is engraved with the words ’25 Years Lange 1’ and the names of Walter Lange and Günter Blümlein, the rest of the anniversary editions that have been released so far are capped at 25 pieces.
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