The EUROMONITOR Take On Fmcg

Beauty Launchpad India|April 2020

The EUROMONITOR Take On Fmcg
Although amongst the last few countries globally to have been infected by coronavirus (COVID-19), the Indian government’s announcement on 24 March to lockdown 1.3 billion Indians in the second-most populous country globally for a period of 21 days initially, and then extended by an additional 15 days, has led to the shutdown of factories, crippled the supply chain and made around 278 million sq m of retail space redundant.

This comes on the back of the worst economic slowdown in a decade that the government was trying to revive prior to the COVID-19 outbreak. Euromonitor International predicts that Indian real GDP could dip into negative territory in 2020 depending on the severity of the COVID-19 crisis.

Beauty and personal care: focus on personal hygiene while beauty takes a backseat

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April 2020