Beauty Launchpad India|May - June 2020
HENKEL MAKES HISTORY WITH 24 HOUR GLOBAL CHARITY HAIR FESTIVAL
Schwarzkopf Professional, a Henkel Beauty Care Professional brand, recently hosted a 24-hour global charity hair festival – Hairdressers United – that brought together some of the finest hair professionals from around the world live online, to share technique, trends, innovation and more. The one-of-a-kind digital event, continuously live-streamed for a total of 27 hours and 34 minutes, is said to have been recorded as a GUINNESS WORLD RECORDS™ official attempt for the ‘longest online hair education seminar streamed over the internet’.
Aimed to be a celebration of solidarity with the hairdressing industry, the unique concept brought together 41 top Hair Artists from 19 different countries (13 different time zones) to present a variety of Look & Learn seminars, in 9 different languages. From India, Celebrity stylist and Schwarzkopf Professional India’s brand ambassador Florian Hurel conducted a live demo on ‘Styling for a perfect Red Carpet Look’. The session featured four looks – Open wavy Hair, Textured ponytail, Twist-up bun, and Gelled wet back hair look.
Sharing his experience, Florian Hurel said, “It was a great opportunity for me to be educating and sharing the space with the brightest stars in the mane magnum. On a personal level, I think hair will be a great medium of expression: now more than ever. People will want to speak through their hair, tell stories and make the world a better place”.
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May - June 2020