Kanelle is a combination of ‘Kanika’, the name of the fashion designer and ‘elle’ is a French word which means ‘she.’ This fashion brand is dedicated to women who enjoy looking fashionable every day. Founder and Creative Director, Kanika launched the brand in 2011 after completing her Masters in Marketing from London. Kanika trained at the London College of Fashion where she learnt to hone her skills and master the basics of fashion. She moved back to India and worked on several projects including styling and assisting designers for the Wills India Fashion Week. Later she decided to stitch clothes for the contemporary young woman.
TELL US SOMETHING ABOUT YOUR EARLY DAYS. WAS FASHION DESIGNING ALWAYS YOUR AREA OF INTEREST?
As a child, I used to see my mother dress up in gorgeous sarees. I was intrigued about the kind of fabrics that she wore. So I would ask her about them. Her love for textiles, urged me to learn more on the subject. With time, my inquisitiveness grew and I found myself being bitten by the fashion bug. That is where my love affair with fashion and textiles began.
WHEN AND WHY DID YOU START KANELLE?
Kanelle was born in 2011. I am a self-made designer and my intention has always been to speak my own design language. I wanted to bring to women my beautiful art. Since I had my own ideas, it only made sense to put pen to paper and create collections and bring out my talent. This prompted me to start my own label.
TELL US SOMETHING OF THE DESIGN PHILOSOPHY OF KANELLE?
This story is from the March 2020 edition of Apparel.
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This story is from the March 2020 edition of Apparel.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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