MIC DROP

Femina|June 2020

MIC DROP
With digital platforms currently ruling the roost, podcasting has emerged as a great option for many. Aishwarya Acharya brings you the low-down
Aishwarya Acharya

The lockdown has cast a rather gloomy cloud over the professional lives of many, with each day bringing a renewed fear if one would have to face the metaphoric guillotine in the organisation. But until it actually happens, there is no reason to despair, especially when technology has paved new ways of business operations. At such a time, it wouldn’t hurt to utilise this time to up your tech skills and explore other opportunities. During this digital movement, podcasts are doing well. Podcast literally means an episodic audio series available on the internet for people to download on their devices. It can either have a host or a series of guests to discuss a topic or hold casual conversations depending on the format of your content. We bring you the nitty-gritty to develop your podcast skills.

Starter Pack

Multiple mediums are available to start your channel, but you need to know what your base will be. As a podcast is an audio series, the onus completely weighs on the content and narrative. Mumbai-based Roshan Abbas, an established creator on Spotify and founder of Kommune, radio jockey, and theatre actor, advises, “The first and the most crucial step is to have a strong podcast idea that will help build you an audience. If you get that right, then creating the actual podcast becomes much easier with the online tools available. Anchor, for instance, allows you to record, edit, and add music. Once the episode or the series is ready, you can directly upload and publish your podcast, live for the world to listen to.”

For people looking to host more than one show, Mae Thomas, founder of Maed in India, Mumbai, suggests Libsyn. “It is the largest podcast distribution platform. Some of the most popular podcasts in the world are hosted by Libsyn. It is a paid platform, and distributes to almost all podcast apps, and offers prompt customer service,” she adds.

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June 2020