HITTING BACK STRONGER
Digital Studio|October 2020
HITTING BACK STRONGER
IBC Showcase 2020, the first-ever virtual cousin of the IBC Show, was a hit and how!
ANISHA GAKHAR

IBC just got done with its first-ever virtual IBC Showcase 2020, conducted online, between the 8th and 11th of September, 2020. Following the announcement that IBC2020 has been cancelled due to the coronavirus, Michael Crimp, chief executive, IBC, had quoted, “Over the past few months, we have been keeping a close eye on the spread of coronavirus and the response of governments around the world. We have been assessing and planning for different scenarios, but it became clear that we would not be in a position to put on the kind of show that people expect of IBC; there were just too many unknowns.”

The current global pandemic has coerced businesses across verticals, to embrace new ways of reaching out by leveraging technology, media industry being no exception. The coveted mega-event, IBC Show, which is held at Amsterdam every year, is flanked by industry experts from across the world. IBC, one of the globe’s most influential media, entertainment and technology show, has always been an event underlined by the industry and for the industry. It allures thousands of attendees to the Dutch capital every year, and incorporates a magnanimous display of products, services, vendor solutions and exhibits pertaining to the broadcast industry.

CATCHING UP ON IBC SHOWCASE

IBC’s virtual event, IBC Showcase, kicked off with a host of leading industry players coming together to discuss key topics, including 5G Remote Production and Visual Experiences Transforming Media, Outsmarting Video Pirates, CG Animation Production and the Content Creation Workflow Tour.

On Day 1, the 5G Remote Production Accelerator Showcase was led by the BBC along with 11 other leading international broadcasters, who have been working together to explore the ‘art of the possible’ in terms of 5G capabilities for production today. Another important topic was that of piracy, a global challenge, and is now spreading at an industrial scale. Synamedia’s Outsmarting the pirates – An intelligence-led approach addressed the issue. The same is available to be viewed on IBC on-demand. The first day also saw Intel discussing product innovations and ecosystem advancements that help overcome visual computing challenges and open up new media opportunities in Visual Experiences: Transforming Media, Connecting the World. The Content Creation Workflow Tour on demand is available to learn about the tools needed for acquiring content and capturing audio, the use of cameras, sounds and lighting and the impact of COVID-19 on remote production.

The innovation spree continued on the second day of the spectacular event, with IABM and IEEE BTS kicking off the IBC Showcase Owner Programmes with three unique sessions. BBC, RTE, BT Sport and F1 amongst others, joined Red Bee Media for their three Exhibitor Programme sessions that were held consecutively. The Post-production Workflow Tour explored the key challenges and innovations within the vertical of post-production. Another intriguing highlight was the showcase of the results of the Usable VFX Archive Accelerator project, by MovieLabs, Universal Pictures, Perfect-Memory, ATMECS Inc and Vidispine.

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October 2020