GATEWAY TO FUTURE
Digital Studio|October 2020
GATEWAY TO FUTURE
Digital Studio turns twelve! Time to bring forward the hidden-gem concepts waiting to transform the M&E universe
ANISHA GAKHAR

Today’s television bears barely any resemblance to the television our older generations watched. Gone are the days, when TV dictated what, when and how we consumed content. Now, consumer is the king—literally. They want what they want when they want it, and if one company fails to give it to them, they’ll click, tap and search, until they find a company that will. The era of second chances has passed, right?

Over a decade of chronicling emerging trends in the M&E industry, Digital Studio has turned twelve. As per are yearly ritual, we pay our ode to the most promising technologies that are expected to give the M&E industry a facelift. This year, though, instead of summing up technologies, we are striving to bring to the table, a few unimposing concepts—mostly those, which are never in the limelight but should receive their due. Every small detail counts. And keeping in mind below pointers will only help you hone and fine-tune your existing infrastructure by incorporating everything under the sun—to eventually build the base for a holistic approach to business.

Today’s television bears barely any resemblance to the television our older generations watched. Gone are the days, when TV dictated what, when and how we consumed content. Now, consumer is the king—literally. They want what they want when they want it, and if one company fails to give it to them, they’ll click, tap and search, until they find a company that will. The era of second chances has passed, right?

Keeping pace with consumer demands is only one of the challenges M&E companies face. As the speed at which technology becomes redundant and is replaced by a newer technology accelerates, M&E companies are struggling to balance routine operational challenges—from channel segmentation and pricing, operating models and content monetisation, to ERP implementations and intellectual property management—and innovating for the future. Addressing past issues is eating out on the time needed to look at the future. As mentioned above, there are few inconspicuous factors, which need immediate attention, can help M&E conglomerates up their game in a scenario, where the fittest survives.

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October 2020