A WHOLE NEW IBC
Digital Studio|September 2020
A WHOLE NEW IBC
IBC is no longer hosting a physical show amidst the pandemic situation. Enter: IBC Showcase 2020
ANISHA GAKHAR

The current global pandemic has coerced businesses across verticals, to embrace new ways of reaching out by leveraging technology, media industry being no exception. The coveted mega-event, IBC Show, which is held at Amsterdam every year, is flanked by industry experts from across the world. IBC, one of the globe’s most influential media, entertainment and technology show, has always been an event underlined by the industry and for the industry. It allures thousands of attendees to the Dutch capital every year, and incorporates a magnanimous display of products, services, vendor solutions and exhibits pertaining to the broadcast industry.

Originally, the International Broadcasting Convention (IBC) has evolved extensively from its technical broadcast origins, encompassing the length and breadth of media creation management and delivery. It has established itself as one of the most respected and sought-after conventions, and it continues to go from strength to strength.

This year is no different, albeit, there is no physical show and the event will take place virtually. IBC has launched the IBC Showcase online, to be hosted between 8th and 11th September, 2020. Following the announcement that IBC2020 has been cancelled due to the coronavirus, Michael Crimp, chief executive, IBC, said, “Over the past few months, we have been keeping a close eye on the spread of coronavirus and the response of governments around the world. We have been assessing and planning for different scenarios, but it became clear that we would not be in a position to put on the kind of show that people expect of IBC; there were just too many unknowns.”

He cited that the exhibitors and attendees have been immensely supportive. “There is obviously a lot of disappointment, but the vast majority of exhibitors and attendees appreciate that while this has been a difficult decision it is in the best interests of our industry and the wider community. Our focus right now is speaking with our exhibitors and doing all we can to make sure they are aware of the options available to them. We know that there will be some challenging times ahead for many companies in this industry, and IBC as an organisation is no exception, so over the coming months we will continue to engage with the media and technology community to make sure that we are able next year to deliver the best show for the industry,” he added. According to Crimp, IBC has an important role to play in helping the industry survive. Because of the size and scale of an event like IBC, it takes more than a year to pull together, and so the team will shortly begin work planning and preparing for IBC2021.

IBC Showcase is aimed at giving the attendees a chance to connect with their community, network, attend virtual workflow tours and programmes, and stay up to date with the latest innovations from industry leaders. IBC Showcase features three core components providing the international media and entertainment community with a flavour of IBC. Daily News, Exhibitor Showcase and a series of Programmes will be live and on demand on the said dates. The IBC Daily team is dedicated to providing all the latest news, product launches, announcements and updates through its Daily News platform.

IBC EXHIBITOR SHOWCASE

A one-stop shop for exhibitor innovation, as IBC puts it. The Showcase will enable attendees to discover the latest products and technologies from demonstration videos, product launches, press conferences and curated workflow tours. These are specifically designed so as to help them navigate the ever-changing landscape of the media technology universe.

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September 2020