Digital Domain co-founder Scott Ross takes an in-depth dive into the VFX industry and the possible benefits and detriments that may come about as a result of Brexit
Brexit could have some very serious consequences and implications for the visual effects industry, both in the UK and the rest of the world. But before we look at some of the issues regarding Brexit and the VFX industry, let’s get a clear picture of the business of VFX.
WHAT DRIVES THE INDUSTRY
Let’s be clear, Hollywood studios are looking for the best visual effects that will be delivered on time for the lowest price. A major blockbuster movie must be released on time. There’s countless hours of planning and strategy by dozens of marketing execs, having reviewed all other studios’ movies and their release dates to determine their film’s date and overall marketing plan. And generally speaking, they are pretty spot on with their date (except of course Titanic, which missed its July release and was finally released mid-December, catapulting its box office to dizzying heights, but that’s another story). So, delivery is critical, and that is why generally speaking, the VFX studios that are of significant size and have a history of hitting outrageous schedules, get the work.
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