A French skincare giant’s Asian-exclusive puts the spotlight on the cultural differences towards prepping skin.
Toners, softeners,treatment lotions... Unless you’re a beauty junkie, you might be wondering what exactly is the difference between them. After all, they’re all generally meant to be applied post-cleansing and pre-moisturiser, with the idea that they prep skin for the optimal absorption of the serums and creams that follow. (It doesn’t help that these days, there always seems to be some new or hybrid skincare category – and, with it, lexicon – popping up.) Depending on where one is from, the choice of which to use, why you use it, and if you use it at all, can also vary.
Take me. I’m an Australian in my late 20s and, up until my move to Asia last year, I never felt compelled to venture beyond the basic three-step routine of cleansing, toning and moisturising. Another friend who works for an American beauty giant further confirmed the Western preference for toners. (She admitted that softeners and treatment lotions had never quite bleeped on her radar.)
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