This Is Us
Female Singapore|September 2019
This Is Us

It’s the italian luxury label that millennials can’t get enough of, and that might have something to do with its pan-generational, omnidirectional creative director’s fashion philosophy: that identity is a personal construct, and clothes and accessories indeed maketh the man. Imran jalal previews gucci’s f/w ’19 collection in bangkok and singles out the pieces with the biggest personality.


Creative director Alessandro Michele must have really enjoyed Jordan Peele’s Us, with its theme of wearing physical and metaphorical masks. Borrowing from German-American philosopher Hannah Arendt’s 1958 book The Human Condition – which proposes that a mask not only conceals, but also reveals the persona that one chooses to project – he’s titled Gucci’s F/W ’19 collection “The Mask As A Cut Between Visible and Invisible” and conjures up one intense masquerade fest. Cue erotic masks with extended spikes; an antique-y brass helmet shaped like an eagle’s head; and mouthless designs that look straight out of Friday the 13th. Halloween dressing has never been chicer.



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September 2019