It turns 70 this year – a big deal in the attention-defi cit fashion industry – but Longchamp is game to prove it can still surprise with the introduction of a Pre-Fall collection, and a tie-up you’d never expect. Creative director Sofi a Delafontaine gives Keng Yang Shuen the low-down.
Pre-Fall means more (and more playful) options
“It gives us the opportunity to create an additional collection with a different story. It’s hard to express all our creativity with only two collections a year. The spirit of this collection (dubbed “Fall”) is different as we’re proposing pieces that may be worn before the more wintery looks hit stores, and I worked on it like a capsule collection so that I could be more playful. (Pieces include reversible bomber jackets that are satin on one side and denim on the other.) It’s important to always have new and different pieces in stores at all times of the year.”
Expect never-before-used techniques...
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