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Female Singapore|August 2016
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The Swedish clothing giant changed the garment industry with its wallet-friendly collections that pack a serious fashion punch. Now, it’s turning its eye towards beauty.

Joie Goh

Trusty, reliable H&M. The one-stop clothing mecca where you know you can drop in any time, and snag the perfect outfit for serious office meetings, off-duty, club nights, and even gym workouts. Where you can get a taste of high fashion with its highly anticipated designer collaborations (we can hardly wait for Kenzo in November) or sport the latest runway looks – without the designer price tag.

You’d think the fashion behemoth could rest on its laurels somewhat. But now, it’s undertaken its most exciting endeavour: a massive 700-piece beauty collection to rival even the “serious” beauty brands, spanning fragrance, hair, body care, tools and makeup.

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August 2016