A new crop of emerging labels are supposed to become bigger and better under Net-a-porters recently launched The Vanguard platform. The fashion retail giants global buying director Elizabeth von der Goltz (below) tells Keng Yang Shuen why this new incubator initiative/shopping category will get you clicking.
Every label brings something different
“We chose brands that each have a strong, distinct DNA that’s consistent from season to season. For example, we love Les Reveries because it’s very feminine with a very cool twist. Ruh, the other ready-to-wear label (under the inaugural mentorship programme), is really focused on craftsmanship and is in general anti-trendy: just chic, simple tailoring that’s really well-executed. For shoes, we have Martinez, which has absolutely beautiful, hand-woven leather designs. I love the fact that it’s taken an artisanal, old-world craft and made it so modern. Lastly there’s Gu_de, a Korean handbag label that does really sophisticated, classic pieces that feel very contemporary.”
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