High on fashion
CULTURAMA|June 2020
High on fashion Sonam Babani is a prominent name in the Indian luxury fashion and travel circuit. Going by the name ‘Fashioneiress’, Sonam has been wearing the influencer sash for almost 6-plus years now and has a strong following of 106K-plus on her social media handles. Sonam is also a blogger and a style consultant to celebrities. Anurima Das caught up with her during the lockdown for a quick chat
Anurima Das
High on fashion

Art and aesthetics run in her family’s DNA, and Sonam has grown up embracing the varied nuances of art and high fashion all her life. Getting a degree in luxury management was the cherry on the icing for this Satguru’s (Indian yogi and author) family heiress. Haute couture takes the centrestage in Sonam’s life; and even while trotting around the world, she captures everything that is ‘aspirational’ through her stories and blogs.

The best part about her sojourns is that she does not portray the excruciatingly unaffordable, but always brings back something new, refreshing, unique and very not usually seen bits of lifestyle trends. While her blog and her Insta-stories were already focusing on newer aspects of lifestyle, with the lockdown in place she has also been posting recipes that have stolen the heart of her long list of followers. When she started luxury consultation in India or even her own blog, the concept was in its nascent stage. But her style helped her grab the right eyeballs.

Leading the life ‘aspired’ by many

This story is from the June 2020 edition of CULTURAMA.

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This story is from the June 2020 edition of CULTURAMA.

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