One Day In The Mother City
Big Issue|Issue 291
Wesgro CEO Tim Harris invites South Africans to replace the thrills and joy of travelling abroad with a holiday that encompasses all that we have right here in the Western Cape.
Tim Harris
One Day In The Mother City

I’ve proudly called the Cape “home” for 22 years. It is difficult to put into words the experience of flying over the Cape Winelands to land in the Mother City, set against the backdrop of one of the world’s natural wonders – our global icon, Table Mountain.

When you touch down and begin to discover the Western Cape’s many cultures and unique experiences, you soon realise that this truly is a world within one province.

Tourism is at the very heart of what keeps the economy of the Cape alive.

The past year has thrown many curveballs, but few sectors have been as affected as aviation and tourism. By the end of March 2020, South Africa was in a state of lockdown with both national and international borders remaining shut for most of 2020. We needed to figure out how to support a tourism sector now unable to operate, while keeping Cape Town and the Western Cape top of the domestic consideration list for when travel resumed. It was to this end that the One Day Western Cape campaign was launched.

ARMCHAIR AUDIENCE

The campaign showcased our beautiful province to the “armchair audience” under lockdown in South Africa and around the world. It used digital content tools to virtually remind viewers that one day, Cape Town and the Western Cape would be open for them to explore and experience again. In so doing, it has brought the world of the Western Cape to viewers stuck in their living rooms.

This story is from the Issue 291 edition of Big Issue.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the Issue 291 edition of Big Issue.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM BIG ISSUEView All
Visit The ‘Seaside Circus'
Big Issue

Visit The ‘Seaside Circus'

There’s a new art activation on the prom …

time-read
1 min  |
Issue 300
SA's Food Capture?
Big Issue

SA's Food Capture?

While the debate rages on over glyphosate-based herbicides, farmers are spraying the chemical all over the world

time-read
5 mins  |
Issue 300
Design That Uplifts, Delight Intrigues
Big Issue

Design That Uplifts, Delight Intrigues

A collaboration with Southern Guild at the Silo District in Cape Town showcases designer Rich Mnisi’s first solo exhibition, titled Nyoka, on show from 2 October 2021 through to 4 February 2022. Designed to reach out and inspire.

time-read
4 mins  |
Issue 300
Why Kaaps Language Dictionary Matters!
Big Issue

Why Kaaps Language Dictionary Matters!

The first-ever dictionary of South Africa’s Kaaps language has launched. Why it matters …

time-read
5 mins  |
Issue 300
Hungry, And Tired
Big Issue

Hungry, And Tired

This charity has been feeding Cape Town’s hungry for more than 80 years. Never have so many people queued for food.

time-read
6 mins  |
Issue 300
Life's Ups And Downs
Big Issue

Life's Ups And Downs

Feeling burnt out? Clinical Psychologist and Business Director at The Human Edge, Helene Vermaak, gives some grounded self-care advice for anyone feeling overstressed or depleted.

time-read
4 mins  |
Issue 300
WHAT'S ON?
Big Issue

WHAT'S ON?

Get out and about under the spring sun, or enjoy entertainment online from the comfort of your couch …

time-read
2 mins  |
Issue 300
SPACE TO REFLECT
Big Issue

SPACE TO REFLECT

When former Big Issue editor, Alicia English, lost her husband to Covid-19 earlier this year, she and her son discovered a novel way to process overwhelming, difficult feelings.

time-read
3 mins  |
Issue 300
INSPIRATIONAL READING
Big Issue

INSPIRATIONAL READING

Whether you tap, turn pages or listen to audiobooks, an inspirational read can help you relax and see the world differently.

time-read
2 mins  |
Issue 300
Rough sleeping
Big Issue

Rough sleeping

“Winters are the worst nightmare for us,” says a homeless man in Springs. Temperatures dropped to minus 7º C recently.

time-read
3 mins  |
Issue 300