STRENGTH IN UNITY

Security Advisor Middle East|May 2020

STRENGTH IN UNITY
GENETEC REGIONAL DIRECTOR FOR MIDDLE EAST FIRAS JADALLA SHARES INSIGHTS ON THE EVOLUTION OF THE PHYSICAL SECURITY SPACE AND HOW UNIFICATION ENABLES ORGANISATIONS TO BECOME MORE EFFICIENT, MAKE BETTER DECISIONS AND STRATEGICALLY RESPOND TO THREATS.
FIRAS JADALLA

When people think of physical security, the picture that often comes to mind is a heavily guarded building with hundreds of surveillance cameras and doors equipped with access control mechanisms. While this scenario is, in many ways, not far from the truth, the physical security space is evolving rapidly to deliver benefits beyond security.

Driven by the data explosion and increasing digital disruption, physical security tools are now playing key roles in accelerating various business functions from enabling decision-making, improving operational efficiencies to enhancing customer experiences.

This trend has propelled increasing investments in physical security technologies such as IP–based surveillance tools, video management systems and access control solutions. In fact, recent figures released by US-based firm Grand View Research showed that the global physical security market is expected to reach $171 billion by 2027.

Genetec, a global technology provider of security and public safety solutions, is among the key players that attest to the advantages that these innovations bring beyond generic security. Among the primary solutions that the organisation offers are access control systems.

Today, the solution and the data it generates can play a strategic role in helping organisations to boost not just security but also their productivity, performance and customer satisfaction.

“Access control, which has been in the market for decades, has evolved to become more than just opening and closing doors securely,” says Firas Jadalla, regional director – Middle East and Africa, Genetec.

“These tools are now being used to enhance operations management and the data it generates deliver insights that enable organisations to optimise business processes.”

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May 2020