Defying the economic slowdown trends in other sectors, the India smartphone shipments hit a record high of 49 million units, posting a 10 percent year-on-year growth in the third quarter of 2019, according to a research from counterpoint’s market monitor service. The growth was driven by a spell of new launches in the run-up to the all-important festive season, aggressive marketing and attractive promotions from discounts and cashbacks to no-cost EMI on online channels and exchange offers. meanwhile, feature phone sales registered a steep decline of approximately 37 percent year-on-year during the quarter.
Talking about the market dynamics, Karn Chauhan, research Analyst at counterpoint research, said, “The India smartphone market grew double digits reaching a record 49 million units in Q3 2019 offsetting the ongoing economic slowdown in other sectors. Given maturity of users in terms of digital content consumption, commerce and communication, the smartphone has become central to people’s lives taking a priority in terms of their share of wallet. Further, the smartphone brands continue to expand their product portfolio with attractive advanced features from quad-camera to full view display to fast-charging larger battery for the mainstream and the mass market. As a result, this holiday season, we estimate the demand for smartphones will supersede other categories despite uncertain economic climate.”
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