Why Apple Should Follow Google's Lead And ‘Leak' The iPhone 11 Design
Macworld|August 2019
Why Apple Should Follow Google's Lead And ‘Leak' The iPhone 11 Design

Just tell us what we already know.

Michael Simon

It’s just summer but already the fall smartphone wars are heating up. Apple has unveiled iOS 13 (go. macworld.com/io13) and with it many of the new features that will grace the next iPhone, and now Google has one-upped the hype machine with an unprecedented reveal of the Pixel 4(go.macworld.com/lkp4) months ahead of its presumed launch.

And why not? We all know the Pixel 4 is coming in October, and after YouTube creator Unbox Therapy (go.macworld.com/ p4lk) got his hands on a metal model of the new phone and seemingly spilled all the details about the new dual camera and design, it was just a matter of counting the days. So rather than let it play out with rumors and speculation for months as it did with the Pixel 3 (go.macworld.com/3xnt), Google went ahead and took control of the narrative.

It’s a smart and savvy move. Smartphone makers have long wrestled with the reality that keeping a new handset secret until its launch is a futile effort. Ever since an Apple engineer accidentally left his iPhone 4 in a Redwood City bar, leaks have become big business, and there’s very little Apple, Google, or anyone else can do to keep their latest creation under wraps.


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August 2019