With Google, Xiaomi, and Huawei all releasing powerful smartphones with mid-spec features for less than $400, we ask whether it’s time for Apple to introduce its own low-cost iPhone.
In today’s competitive times where Apple’s smartphone market share is shrinking, appealing to price-conscious consumers yet to jump to iOS could be just what the Cupertino firm needs…
APPLE’S SMARTPHONE BATTLE
iPhone and Affordable are not two words you’d often string together in the same sentence, but as the smartphone battle heats up and global smartphone shipments are down, Apple needs to do more to appease investors and ensure consumers stay locked-in to the iOS and Apple ecosystems. According to Canalys, smartphone shipments fell 18% year-over-year during the quarter, hitting a five-year low of 36.4 million units, with Apple shipping 14.6 million iPhones in the first quarter of 2019. That’s down more than 19 percent on last year - concerning considering Samsung’s shipments increased 3% year-on-year in comparison.
What’s perhaps most interesting about Canalys’ data is that of the 14.6 million iPhones sold in the first three months of 2019, 4.5 million were iPhone XR units, whilst retail discounts on older models such as the iPhone 6s and iPhone 7 also helped to prop up sales. That’s without mentioning the significant discounts the company has been offering on the XR and XS models, allowing price cuts of up to $500 for those willing to trade in their old iPhone X.
This story is from the May 24, 2019 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 24, 2019 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
EUROPEAN UNION QUESTIONS TIKTOK ON NEW APP THAT PAYS USERS FOR WATCHING
European Union regulators said this week they're seeking details from TikTok on a new app from the video sharing platform that pays users to watch videos.
UBER AND LYFT DELAY THEIR PLANS TO LEAVE MINNEAPOLIS AFTER OFFICIALS PUSH BACK DRIVER PAY PLAN
The ride-hailing companies Uber and Lyft said they will delay their planned exit from Minneapolis after city officials decided to push back the start of a driver pay raise by two months.
FACED WITH POSSIBLY PAYING FOR NEWS, GOOGLE REMOVES LINKS TO CALIFORNIA NEWS SITES FOR SOME USERS
Google began removing California news websites from some people's search results, a test that acted as a threat should the state Legislature pass a law requiring the search giant to pay media companies for linking to their content.
NASA IS SEEKING A FASTER AND CHEAPER WAY TO BRING MARS SAMPLES TO EARTH
NASA's plan to bring samples from Mars back to Earth is on hold until there's a faster, cheaper way, space agency officials said.
TESLA TO ASK SHAREHOLDERS TO REINSTATE $55 BILLION PAY PACKAGE FOR MUSK REJECTED BY DELAWARE JUDGE
Tesla will ask shareholders to reinstate a compensation package for CEO Elon Musk potentially worth $55 billion that was rejected by a judge in Delaware this year and to move the electric car maker's corporate home from Delaware to Texas.
MASSACHUSETTS OFFICIAL WARNS AI SYSTEMS SUBJECT TO CONSUMER PROTECTION.ANTI-BIAS LAWS
Developers, suppliers, and users of artificial intelligence must comply with existing state consumer protection, anti-discrimination, and data privacy laws, the Massachusetts attorney general cautioned this week.
NISSAN SAYS IT WILL MAKE NEXT-GENERATION EV BATTERIES BY EARLY 2029
Nissan expects to mass produce electric vehicles powered by advanced next-generation batteries by early 2029, the company said this week during a media tour of an unfinished pilot plant.
BIDEN ADMINISTRATION AGREES TO PROVIDE $6.4 BILLION TO SAMSUNG FOR MAKING COMPUTER CHIPS IN TEXAS
The Biden administration has reached an agreement to provide up to $6.4 billion in direct funding for Samsung Electronics to develop a computer chip manufacturing and research cluster in Texas.
ONLY 26% OF AMERICANS SAY THEY GET AT LEAST EIGHT HOURS OF SLEEP, NEW GALLUP POLL SAYS
If you’re feeling — YAWN — sleepy or tired while you read this and wish you could get some more shut-eye, you’re not alone.
APPLE CEO SAYS COMPANY WILL 'LOOK AT' MANUFACTURING IN INDONESIA
\"We talked about the president's desire to see manufacturing in the country, and it's something that we will look at,\" Cook told reporters after the meeting.
