Suanluang Autohaus’ approach to customer service has made it the number one Mercedes-Benz dealership in Thailand for more than a decade, garnering loyalty and respect from its clientele. Second-generation executive and director Kittarin Limrabruen credits these successes to the importance of developing services that meet the individual needs of each customer. According to her, the award-winning, tailor-made services offered by the company’s sales teams are always being improved, which is why customers hold Suanluang in such high regard.
What differentiates Suanluang Autohaus from other dealerships, she says, is that they place a high premium on service excellence by focusing on every little detail. “This is what makes us different. The service starts before the customer has even reached the showroom. Nowadays, most customers have already researched the model of car they’re most interested in before arriving; therefore, the first service touch-point begins on the Suanluang Autohaus website. It is always completely up-to-date with the latest information about the various models available and their design, while our website is also integrated with social media platforms to answer customer enquiries.”
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