&lsquo;It&rsquo;s&nbsp;secretly for a long time.&rsquo;&nbsp;As Holly Willoughby posted a new, monochromatic Instagram post on a Sunday evening, all was still. All was quiet. Until a nanosecond later when her 3.5million-strong following erupted in a social media frenzy. The 37-year-old television presenter, who has won over a new legion of fans with her daily outfit photos, has announced she&rsquo;s launching her very own lifestyle brand and accompanying blog, Truly, which is scheduled to go live in the autumn. Speaking of the launch, Holly revealed Truly will also oversee a charity foundation, as well as feature an online forum where people can talk with one another and share their own stories and experiences. &lsquo;For me, being a woman, it&rsquo;s nice to have a space where women can have&nbsp;that honest, open conversation that&nbsp;isn&rsquo;t too militant or frightening or one-way. It&rsquo;s going to be very open and welcoming.&rsquo;Register for the brand&rsquo;s updates at Truly.co.uk and you&rsquo;ll be met with a short questionnaire, designed to gauge your interests &ndash; be that the home, fashion, baby, wellness, living or travel. So, what can we expect from Truly? While she may downplay her prowess over the fashion market, there&rsquo;s no denying Brand Holly has proven to be very lucrative for several other companies. So why&nbsp;shouldn&rsquo;t she have a slice of what is her own success?&nbsp;If a clothing line&nbsp;isn&rsquo;t introduced at launch, we doubt it&rsquo;ll take long to follow. Having already designed apparel for children,&nbsp;womenswear&nbsp;seems like a natural progression. And considering everything&nbsp;she wears seems to sell, there&rsquo;s certainly an appetite for it.What else do we see in our crystal ball? A range of ceramics and chic glassware? Linens such as bedding, blankets and cushions, perhaps? Newborn must-buys in a muted&nbsp;colour&nbsp;palette&nbsp;wouldn&rsquo;t be out of the realms of possibility either. If we know Holly, every piece will have quality at its core. Her desire to please her fans (and customers) is palpable, and we can trust her to do right by them. Truly.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.