Chetana Vij Sharma
Hello! India|June 2019
Chetana Vij Sharma

IN CONVERSATION WITH HELLO!, THE TALENTED INTERIOR DESIGNER TALKS ABOUT THE REVIVAL OF TRADITIONAL DESIGN ELEMENTS IN INDIA, HOW INTERNATIONAL EXPOSURE ENHANCED HER ARTISTIC SENSIBILITIES AND MORE...

Sanghita Singh

An interior and graphic designer and brand consultant to reckon with, Chetana Vij Sharma founded her design consultancy – I ME AM Design – in the Capital in 1989. Over the decades, the talented entrepreneur has worked with some of India’s biggest hospitality chains and corporate organizations as well as noted international brands, adding her own touch of magic to their interiors. In conversation with HELLO!, Chetana reveals that even as a teenager she knew that “creating a visual experience” is what excited her. Excerpts from a tête-à-tête…

How early did you figure that you had the design bug in you?

“I was always inclined towards the arts. While I wasn’t considered good at the traditional fine arts, I always tended to add design and visual element to all my projects – no matter the subject. For instance, I wrote all my Economics notes in calligraphy or made scrapbooks for Biology. By the time I was 13, I knew that creating a visual experience is what excited me.”

What was your first project? Could you please describe what it entailed?

“The Ogaan logo back in 1989. I had just returned to India after studying in New York and was working with Satish Sud Graphics, which was, probably, one of the only graphic design studios in Delhi at the time – most graphic works came out of advertising agencies. The client and I developed a great rapport from the get-go and continue to be friends. I think my international exposure helped me understand what she was trying to create in India. My boss challenged me to complete the logo in two days, so I camped out in the office with the studio artist and we hand-rendered the logo. It was well worth it. The Ogaan logo has stood the test of time and still exists in its original form.”

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June 2019