COUTURE CONSCIOUSNESS
Filmfare|October 2020
COUTURE CONSCIOUSNESS
DESIGNER SHEHLA KHAN SHARES THE SECRET OF DESIGNING AND HER PASSION FOR HER WORK WITH ANALITA SETH
ANALITA SETH

Fashionistas like Sonam Kapoor, Anushka Sharma, Kareena Kapoor Khan and Jacqueline Fernandez are known to swear by Shehla Khan’s creations. Her father Sajjid Khan took the Indian embroidery to the world of Valentino, Elie Saab, Roberto Cavalli and Georgio Armani, Hence, Shehla grew up watching the magic of fashion unravel in front of her eyes. Designing was never a chore for her. It was literally in her blood and came as easy as breathing. Having seen the melange of the East and the West first hand, it’s natural that her designs reflect the best of both the worlds. Feminine yet bold, classic yet chic… She works every day to give back to the fashion industry what it has given to her. Excerpts from a free-wheeling interview with one of the brightest sparks on the Indian fashion scene...

WHAT’S YOUR TAKE ON DESIGNER MASKS AND HOW FASHION IS EVOLVING WITH THE PANDEMIC?

I think it’s necessary to contribute and also make money for yourself. As a designer, it is your job to cater to people’s needs. If there is something a person is looking for, it is our job to provide them with it. I think it’s great that everyone is coming up with their own version of masks. They are anyway a necessity and now people can have fun with them.

WHERE DO YOU SEE THE FASHION INDUSTRY HEADING ONCE THE PANDEMIC IS OVER?

This is the time for everyone to reflect on how much wastage happens when we create a collection. It’s time to rethink and evolve in terms of benefiting the environment. All the different industries have abused nature. But as part of the fashion industry, I’m looking into how much I can contribute to enviroment. You have to also look into sustainability. Sustainable fashion is something everyone needs to think about.

articleRead

You can read up to 3 premium stories before you subscribe to Magzter GOLD

Log in, if you are already a subscriber

GoldLogo

Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines

READ THE ENTIRE ISSUE

October 2020