foodService IndiaMarch - April 2020
The burger chain that currently has 35+ outlets and plans to follow an aggressive two-pronged expansion strategy to touch 66 more in the next six months – firstly, to increase the number of franchise outlets pan-India and secondly, open more third party cloud kitchens. In the last one month, the company has signed up new franchise outlets in Lucknow, Jaipur, Nagpur, Ahmedabad, NCR and regions of Punjab.
“There is an enormous market in Tier II and III cities. Our outlets in Dehradun, Jaipur and Nagpur are doing incredible volumes, frequently surpassing even our Delhi outlets. This reinforces our belief that a value product served with consistent quality does extremely well in any demography,” says Kabir Jeet Singh, CEO and Founder of Burger Singh.
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March - April 2020