Why Jio Will Find It Difficult To Scale Scale Subscribers & Revenue?
Voice and Data|April 2017

Jio from technology point of view is a disruptor in the market by bring-ing in not only some of the latest technologies in the country but also attempting to make data take precedence over voice.

Faisal Kawoosa
Why Jio Will Find It Difficult To Scale Scale Subscribers & Revenue?

 

This goes directly against the market tide where voice is still the main revenue contributor across operators. Now, there is a fundamental question that we should ask before adjudging the success or otherwise of Jio. Jio is all about data and going by what we are witnessing so far, it seems to believe that giving abundant of data at very affordable, in fact throw away prices (if we consider `303 plan offering 30 GB data), is going to pull everyone on to Jio. Now lets examine if there are enough of users in the country that can make Jio successful with its business plan execution.

As per the latest Nokia MBiT Index 2017, there are 125 million mobile broadband subscribers in the country who are accessing Internet over smartphones over 3G and/or 4G networks. The average monthly usage of these users is 849 MB and 1.4 GB for 3G and 4G networks respectively.

This story is from the April 2017 edition of Voice and Data.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the April 2017 edition of Voice and Data.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM VOICE AND DATAView All
Do dark patterns signal tougher days ahead for mobile commerce?
Voice and Data

Do dark patterns signal tougher days ahead for mobile commerce?

The government's decision to target deceptive practices like false discounts may trigger a massive change in India's e-commerce industry smartphone-driven

time-read
4 mins  |
March 2024
A Rs 45,000-crore survival act
Voice and Data

A Rs 45,000-crore survival act

With a plan to raise substantial funds, Vodafone-Idea aims to revitalise its struggling telecom business and compete in the 5G era. Will it work?

time-read
3 mins  |
March 2024
The importance of integrating AI with existing business functions and tools
Voice and Data

The importance of integrating AI with existing business functions and tools

Arun 'Rak' Ramchandran, President & Global Head - Consulting & GenAl Practice, Hi-Tech & Professional Services, Hexaware, talks about their GenAl solutions, LLMs, data, cloud, privacy, and sustainability.

time-read
6 mins  |
March 2024
The rise of first-generation vernacular AI
Voice and Data

The rise of first-generation vernacular AI

Despite hurdles in data management and funding, the rise of vernacular AI in India promises to revolutionise business communication and responsiveness

time-read
4 mins  |
March 2024
Revolutionising telecom services
Voice and Data

Revolutionising telecom services

Privatisation of geospatial data, imaging, and connectivity is enabling the telecom industry to rationalise various expenses and achieve more optimised outcomes

time-read
4 mins  |
March 2024
Sideloading: A 'hole' new mobile security debate
Voice and Data

Sideloading: A 'hole' new mobile security debate

As the world waits for Apple stance on Sideloading, it is a good time to unpack doubts, trends, and possibilities around it

time-read
10 mins  |
March 2024
"Ciena is widely known for advancements in optical technology"
Voice and Data

"Ciena is widely known for advancements in optical technology"

As the Vice President and Sales Leader for India, Amit Malik is responsible for driving Ciena's sales strategy in India, a key growth market for the company.

time-read
6 mins  |
March 2024
"Data centre is the new Gold Souk for India"
Voice and Data

"Data centre is the new Gold Souk for India"

We engage in product development and design for OEMs in the telecom domain, covering core networks, Open RAN, and telecom infrastructure.

time-read
7 mins  |
March 2024
"QDA solutions adhere to prevailing telecom regulations"
Voice and Data

"QDA solutions adhere to prevailing telecom regulations"

The National Disaster Response Force, NDRF has successfully utilised Hughes QDA during earthquake relief operations in India, Nepal, and Turkey.

time-read
6 mins  |
March 2024
Can Truecaller weather India's CNAP plan?
Voice and Data

Can Truecaller weather India's CNAP plan?

With 70% of its business coming from India, the Swedish caller ID services company faces uncertainty as the country moves ahead with Calling Name Presentation

time-read
4 mins  |
March 2024