Big data is enabling organizations to gain insights into their businesses letting them to harness all aspects of their business. Voice&Data quizzed Amit Sanyal, Business Head, Consumer Value Solutions at Mahindra Comviva to understand how big data is changing the way businesses work.
Voice&Data: In what ways does big data rid organizations from stagnancy and growth challenges?
Amit Sanyal: In today’s competitive landscape, the challenge before organizations is to increase the pace of innovations without letting costs to get out of control. Big data helps organizations to unlock various business competencies and avoid stagnancy and growth challenges. By evaluating and analyzing data closer to its point of origin businesses can take timely action and unlock new revenue opportunities. For big data evangelists, what’s really alluring is the capability of big data to deliver actionable insights that lead to better—and more profitable—business decisions. However, delivering these value-added insights requires IT systems that allow users to ask a much more varied set of questions than that they can ask today. Questions that can help in unlocking trends and patterns from terra-bytes of data generated during the course of customer interactions. With better understanding, businesses can design sharper outcomes by designing faster go to market strategies, efficient executing and better results.
Voice&Data: What sets big data/analytics apart from traditional BI solutions?
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE