Malvinder Singh Rikhy and Jitender Arora co-founded Mind Your Fleet to provide a SaaS-based service, enabling the customer to access a wide variety of car and bike rental companies through a single platform – taking on Uber, Ola in the process
The entry of Uber and Ola caused a huge disruption in the largely unsegmented cab aggregator market in India. It caused traditional car rental companies struggle to maintain their position in the local market. Adoption of mobile technology at large gave Ola and Uber a significant edge to connect to a large customer base. Small-time car rental and bike rental companies, on the other hand, were at a loss, devoid of the effective mobile technology implementation.
Offering a unified technology solution to such car and bike rental companies in India is Kromozones Software Pvt Ltd with its product Mind Your Fleet (MYF) — a SaaS-based, end-to-end enterprise tool that helps car and bike rental companies promote, manage and distribute their business online. With a solution-centric rather than fleet-centric approach, MYF provides automated booking, dispatch scheduler, and accounting in one single app.
Who’s behind MYF?
In October 2014, 53-year-old Malvinder Singh Rikhy, and 35-year-old Jitender Arora co-founded Mind Your Fleet. Hailing from Delhi, both founders share some common interests in the travel, hospitality and transportation industry. While heading MGH world, a hotel management software, Arora met Rikhy, the then CEO of Kuoni Travels, with the intention of selling his product.
The outcome of the meeting led them to de-clutter the opaqueness surrounding the cab industry in India. They began providing opportunities to local car rental companies who wished to grow but could not survive the pressure of dealing with the bigger players. The company was founded with a mission to reorganise and optimise the ground transportation industry into a single sector, helping the customer reach out to a myriad of cab aggregators through their platform.
One app fits all services for a cabbie
This story is from the June 2017 edition of Voice and Data.
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This story is from the June 2017 edition of Voice and Data.
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