Smartphones have redefined the way we communicate, work, entertain, play and explore the world around us. In fact, smartphones are now the primary device for consumers to get connected digitally ‘on the go’. The GenZ consumers, for instance, are spending more time on games such as PUBG and Fortnite, listening to music on apps, such as Gaana, Spotify, Youtube Music, and streaming videos on Amazon Prime, Netflix and other OTT platforms. As users spend more time every day on their smartphones, it is no wonder that batteries have come to the spotlight.
The Differentiating Factor
Interestingly, smartphone brands are responding to this consumer demand with increasing battery capacities as a differentiating factor in a hypercompetitive market. Whether it be more mAh, or new technologies, such as fast charging or wireless charging, the smartphone battery is going a phase of innovation. Also, technological advances have helped battery become more light weight and compact as well as a featurerich enabling a longer battery life.
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