Under licensing agreement signed with Foxconn, InFocus has re-launched as a new brand in the India market. Its Turbo5 smartphone, is a first from a series of product lineup especially developed for the India market. Piyush Puri, VP India & South Asia, Innocom Electronics shares more in an interview with Voice&Data:
Voice&Data: Can you tell us more about the distribution presence and channel strategies for InFocus in India?
Piyush Puri: By the end of the next quarter, our feature phones will be available in 50,000 retail outlets; and smartphones will be available in 8 states by this quarter itself. For offline segment sales, we will appoint 500 distribution partners all across India. InFocus will be focusing on channel ecosystem and online channel – both for all India distribution for feature phones and smartphones. Our national distribution partner is VRP Telemetics and they will further appointing state distributors.
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