The year 2019 witnessed a lot of opportunities, especially for young entrepreneurs, in the mobile app development space. Emerging technologies, such as 5G, beacon and artificial intelligence (AI) made their mark this year. In 2020, these technologies will establish themselves and penetrate the mobile app development space.
App downloads are expected to grow to 200 billion. The industry has achieved a 24% growth rate in the last few years. In 2019, there were 1.96 million apps in the App Store and 2.46 million apps on Google Play. Forecasts indicate that globally, the annual mobile app downloads will reach 258 billion by 2022, which would be a 45% increase from 178 billion downloads in 2017.
Asian countries have shown unparalleled growth in mobile penetration and app adoption. An interesting development in the industry is that consumers want to explore paid apps. Research shows that 46% of the customers indulge in paid apps.
I foresee the following trends for the year 2020, which will shape the industry.
AI-enabled apps will assist in personalization and hyper-localisation
This story is from the January 2020 edition of Voice and Data.
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This story is from the January 2020 edition of Voice and Data.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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