Why this silent salesperson is needed more than ever now

Visual Merchandising and Retail Design|May 2020

Why this silent salesperson is needed more than ever now
In the era of social distancing, the dynamics of shopping will undergo new shifts and store elements like mannequins will have a greater role to play. New Delhi based mannequin supplier JAMBUDWEEP IMPEX is gearing up for the new normal with its Purform Mannequins that come with many unique features. SANJEEV MAGON, Partner, JAMBUDWEEP IMPEX, the all India sole distributors of Purform Mannequins from New Zealand, shares with VM&RD the details of the product, while highlighting the need for out-of-box retail solutions during such extraordinary times.

To begin with, how do you see the retail sector evolving post Covid?

In times of Corona, ‘Survival of the Smartest’ is the new buzzword. Going forward, there are plans afoot to innovate and think out of the box by entities, to not only counter but also minimize any negative impact of this virus. Like many sectors, Retail too has been affected and the way one shops is set to change. Extraordinary times call for extraordinary measures!

In the retail context, what specific elements do you think will make a difference?

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May 2020