Visual Merchandising and Retail Design|June 2020
Premium fitness brand ‘Golds Gym’ situated in Starling mall, Sector – 104, Noida, occupies approximately 8000 sq.ft. The design brief was to create a robust and functional environment that is also visually stimulating.
The first step was to bring the entire material selection back to natural soft elements to create a sense of intimacy, pause and relaxation. The designers primarily wanted to create a space that let the users feel like premium guests entering a boutique lobby. Other elements were set to create serenity and calm.
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