‘Wanted: Tech solutions that are affordable & easily adaptable for retail'
Visual Merchandising and Retail Design|October 2020
‘Wanted: Tech solutions that are affordable & easily adaptable for retail'
Bengaluru based startup ReCast Technology recently launched a browser-based web-app ‘MallStreet’ to bring popular stores to consumer homes via live video. The platform integrates the sensory & social gratification of in-store shopping & houses prominent stores across diverse categories. In a special interaction with VMRD, Jayesh Chakravarthi, CEO and Co-Founder - ReCast Technology, shares how MallStreet helps retailers deal with retail bottlenecks and speaks about technology trends that will reshape future of retail and more.
Mohit Manghani

Can you take us through some factors and market drivers that preceded the launch of ‘MallStreet’?

MallStreet was conceived a year ago in the backdrop of diminishing footfall in brick & mortar stores in Bengaluru and across the country. The objective was to drive virtual footfall to stores through ‘Live Video Commerce’. The idea is predicated on research findings - that consumers like the social experience of physical shopping. However, the bottlenecks arising out of traffic, lack of parking spaces & diminishing availability of disposable time, discourage them from making a trip to a high street or a mall.

Using MallStreet, to video interact with a favourite store and make a purchase, provides the shopper, the much-needed social interaction, along with the convenience of doing it from his/her home. The arrival of the pandemic gave additional impetus to this need as, ‘contactlessness’ or reduced contact interaction became an additional requirement.

MallStreet offers the shopper the best-of-both-worlds, social interaction with the contactless-ness, while shopping.

Who are the brands that you have tied up with?

We have tied-up with corporate brand franchises like Nike, Levis, Raymonds, Jockey, Casio, Peter England, Louis Philippe, Red Tape and others.

How does the tool help retailers and retail brands? And how does it help brands define personalized experiences at scale?

Popular retailers in a city or town with well-known identity/brand no longer need to restrict themselves to hyperlocal business. Shoppers can reach them virtually both from within the city & for that matter anywhere else in the world. MallStreet will provide them the “appendages” to execute a sale.

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October 2020