This dynamic display creates compelling brand stories

Visual Merchandising and Retail Design|March 2020

This dynamic display creates compelling brand stories
Moving away from the conventional static vinyls banner, Detroit-based luxury watch, accessory and bicycle retailer Shinola executed a dynamic retail board to captivate customers and tell their brand story in a new way at their King of Prussia mall location in Pennsylvania.
Smita Sinha

Luxury watch, accessory, and bicycle retailer Shinola partnered with Philadelphia-based engineering design agency Oat Foundry to debut their new Picture Flap product—an image-based analog display designed specifically for retail stores.

Shinola first used the Picture Flap display to showcase its holiday collections in store. According to Oat Foundry, the display gave the brand the capability of highlighting the top giftable items, including Monopoly: Shinola Detroit Edition, leather goods in Navigator, and the Shinola Monster Automatic Collection in a more compelling way.

Commenting on the new Picture Flap display, Mario Hernandez, Director of Visual Merchandising & Store Design at Shinola shares, “We have followed the work Oat Foundry has done for some time now, and our brands are aligned in that we are all about developing quality, well-designed products. With Picture Flap, we are able to create a display that’s impactful and memorable—and completely unique to Shinola. We’re thrilled to be partnering with Oat Foundry on the launch of this innovative display.”


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March 2020