Visual Merchandising and Retail Design|March 2020
Flying Machine, the youth denim brand from Arvind Ltd, has recently relaunched its Indiranagar store with a ‘new cool’ look. Spread across 3000 sqft, the store was designed with the idea of creating a cool space that is audacious and youthful. Delhi-based architectural firm SS Bhatia & Associates conceptualised the entire planning of the boutique, from space design, wall textures and floor patterns to colour scheme and profuse lighting to create an ambience rich with opulence and exuberance that is reminiscent of Indian royal splendour.
Given the prime location, the Bangalore-based design firm Restore took an architectural approach and created a space inside out which gives a high visual appeal to draw the customer into the store while showcasing a celebration of denim.
Says Alok Dubey, CEO, Lifestyle Brands, Arvind, “We have developed an iconic look for the brand in this prime location, reinforcing the strength of the brand and its coolness. The store experience is a new one for customers – in terms of how they browse.”
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories and 5,000+ magazines
READ THE ENTIRE ISSUE