THE DENIM ATTITUDE

Visual Merchandising and Retail Design|March 2020

THE DENIM ATTITUDE
BANGALORE Spread across 3000 sqft and designed by Bangalore-based design firm Restore, the new store at Bangalore’s Indiranagar 100 feet Road highlights the brand’s edgy identity and invites millennial customers to the audacious and youthful space.
Smita Sinha

Flying Machine, the youth denim brand from Arvind Ltd, has recently relaunched its Indiranagar store with a ‘new cool’ look. Spread across 3000 sqft, the store was designed with the idea of creating a cool space that is audacious and youthful. Delhi-based architectural firm SS Bhatia & Associates conceptualised the entire planning of the boutique, from space design, wall textures and floor patterns to colour scheme and profuse lighting to create an ambience rich with opulence and exuberance that is reminiscent of Indian royal splendour.

Given the prime location, the Bangalore-based design firm Restore took an architectural approach and created a space inside out which gives a high visual appeal to draw the customer into the store while showcasing a celebration of denim.

Says Alok Dubey, CEO, Lifestyle Brands, Arvind, “We have developed an iconic look for the brand in this prime location, reinforcing the strength of the brand and its coolness. The store experience is a new one for customers – in terms of how they browse.”

articleRead

You can read up to 3 premium stories before you subscribe to Magzter GOLD

Log in, if you are already a subscriber

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

March 2020