Can you share a brief overview of U&Us Home Design Studio?
What led to its launch? In India, the home furniture and the interior industry is unorganized and more than 90% of customers approach local carpenters and contractors to do up their homes. The process of getting home furniture and interiors done is often tedious, cumbersome, laborious, and timeconsuming. The entire idea behind U&Us was to create a platform where customers and designers can come together to “co-create” a dream home design. On the execution front, U&Us collaborated with local workshops and carpenters to provide skill development opportunities thereby enhancing their earning opportunities and lifestyle.
U&US Home design studio from Godrej works on the unique concept of “Co-creation”. It involves customers in designing the furniture and interiors of their dream home.
U&US Studio recently won the trademark for a unique retail format. Could you share more details about it and how the trademark would help in the overall brand positioning?
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