‘Right balance of physical & digital is the way forward'
Visual Merchandising and Retail Design|September 2020
‘Right balance of physical & digital is the way forward'
Godrej & Boyce, the flagship company of the Godrej group, recently announced that its brand - U&US - has become the first Indian company to have its specialised retail store format – ‘U&Us Home Design Studio’ registered as a trademark for its distinct character and concept. In a special interaction with VMRD, Manoj Rathi, Assistant Vice President, Godrej Interio, and Head, U&Us Home Design Studio, shares what this milestone means to the company and the emerging customer trends and challenges for the interiors industry in the new normal.
Mohit Manghani

Can you share a brief overview of U&Us Home Design Studio?

What led to its launch? In India, the home furniture and the interior industry is unorganized and more than 90% of customers approach local carpenters and contractors to do up their homes. The process of getting home furniture and interiors done is often tedious, cumbersome, laborious, and timeconsuming. The entire idea behind U&Us was to create a platform where customers and designers can come together to “co-create” a dream home design. On the execution front, U&Us collaborated with local workshops and carpenters to provide skill development opportunities thereby enhancing their earning opportunities and lifestyle.

U&US Home design studio from Godrej works on the unique concept of “Co-creation”. It involves customers in designing the furniture and interiors of their dream home.

U&US Studio recently won the trademark for a unique retail format. Could you share more details about it and how the trademark would help in the overall brand positioning?

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September 2020