Redefining jewellery buying

Visual Merchandising and Retail Design|June 2020

Redefining jewellery buying
Leisure, Fashion & Sports - Accessories- Specialty Store Project: Irasva Flagship Store Merit2: MEDIA EDGE CIA INDIA (FITCH)

In India, traditional jewellers provide an indistinguishably uniform retail experience. With more focus on service rather than product, there are too many physical barriers for customers to independently shop or interact with the jewellery. Noticing this clear concern, MEDIA EDGE CIA INDIA (FITCH) was brought on board to envision a breakthrough retail concept for a new premium jewellery brand, ‘Irasva’.

Based on the central idea of ‘Designed For Self-Discovery’, the designers developed a customer-centric, fully immersive jewellery shopping experience for today’s modern Indian woman who wants to express her individuality.


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June 2020