When premium chocolate manufacturer Godiva wanted to open a new flagship store in City Centre Mall, Midrif, Dubai, the brief was very precise and evocative. The idea was to provide the store’s customers with the ultimate chocolate experience. The brand called on The First Ferry, Dubai-based design company and architecture firm, to enhance the richness of the design and redefine the experience of visiting a chocolate store.
Prateek Chaudhry, Founder, MD & Skipper of The First Ferry reflects, “The store was to bring to life a threepoint mission statement proudly proclaiming Godiva - thrills the senses, sets the gold standard and is irresistibly charming. The challenge was clear: we had to stick to the most vital component of Godiva’s design strategy - to always allow customers to see the chocolate first - yet offer a chic and comfortable store which spoke of style, elegance and grandeur.”
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