Of chocolates and the senses…
Visual Merchandising and Retail Design|October 2020
Of chocolates and the senses…
The new flagship store of Godiva, the chocolate maker, in Dubai is an eclectic mix of art that seduces the senses. Designed by The First Ferry, international premium design house, the store personifies what chocolate stands for - a complete sensory indulgence!
Mohit Manghani

DUBAI

When premium chocolate manufacturer Godiva wanted to open a new flagship store in City Centre Mall, Midrif, Dubai, the brief was very precise and evocative. The idea was to provide the store’s customers with the ultimate chocolate experience. The brand called on The First Ferry, Dubai-based design company and architecture firm, to enhance the richness of the design and redefine the experience of visiting a chocolate store.

Prateek Chaudhry, Founder, MD & Skipper of The First Ferry reflects, “The store was to bring to life a threepoint mission statement proudly proclaiming Godiva - thrills the senses, sets the gold standard and is irresistibly charming. The challenge was clear: we had to stick to the most vital component of Godiva’s design strategy - to always allow customers to see the chocolate first - yet offer a chic and comfortable store which spoke of style, elegance and grandeur.”

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October 2020