Visual Merchandising and Retail Design|June 2020
Logic Displays, established in the year 1994, is a leader in innovative audio video solutions targeted at the corporate, retail, home and outdoor media sectors. The brief to store designers Four Dimensions Retail Design India was to create a futuristic lifestyle environment that enables IoT enabled demo of innovative solutions in inspirational settings.
The store experience is thus based on the customer’s journey and line of sight to the tech solutions, and the store design concept itself is based on a “Lifestyle innovation Theatre” that endeavours to deliver a rational and emotional experience across different zones.
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