Visual Merchandising and Retail Design|June 2020
JSW Group recently entered the paints business in India with JSW Paints and unveiled its first and one-of-its-kind retail experience centre ‘JSW Paints - Colourvista Senses’ in Bangalore. The space is designed to create a disruption in the organised Indian paint market.
Paints store are largely an extension of hardware retail with high level of clutter and primarily transactional in nature, catering to B2B clientele.
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