Any research highlights you would like to share that preceded the launch of the virtual jewellery showroom that you have designed?
The virtual showroom solution is purely born out of the necessity triggered by COVID 19. The pandemic totally disrupted several physical world businesses, including retail. This hinted at a need for brands to find creative solutions to thrive in the new normal.
We also started thinking on how we could leverage our skills & experience in spatial design, to create something which could connect brands & customers in a safe, yet innovative way. Thus, by combining the power of 3D design, internet technology & 15 years of experience, we were able to come up with this unique, 3D immersive shopping solution.
How many other jewellery brands besides Sawansukha Jewellers of Kolkata are showing interest in the virtual showroom?
The interest in the virtual showroom has actually been very enthusiastic from diverse categories. We have just completed our first live virtual showroom for a boutique retailing exquisite Gemstone Carvings. Now we are in the process of setting up 6 other virtual showrooms. These range from jewelry and garment exporters to furnishing and textile manufacturers.
Simultaneously, we are also setting up B2B Virtual Experience centers for engineering & electronic equipment companies.
So any category of brands can best leverage the virtual showroom platform?
This story is from the September 2020 edition of Visual Merchandising and Retail Design.
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This story is from the September 2020 edition of Visual Merchandising and Retail Design.
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