Visual Merchandising and Retail Design|June 2020
Paro, a the concept store at The Chanakya, New Delhi, crafts a richly layered environment for visitors to holistically interpret the new wellness brand by Good Earth. Highlighting the power of design as a tool to transform the visitor’s sense of space and time, the narrative instantaneously disconnects visitors from the mundane reality of the mall it sits within – transporting them to an otherworldly cocoon where the ancient and the modern coalesce in quiet harmony.
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