Lights, Camera, Mido!
VisionPlus (India)|March - April 2017
Lights, Camera, Mido!

Did you miss attending Mido 2017? The biggest eyewear trade show of wonders, the walking showcase of latest collection from the most premium brands. Let’s have a look at the trendsetters of the season, straight from the Mido 2017 collection.

When we look at a catalogue, we see what’s trending. But when we attend trade shows like Mido, we know what’s going to be the trend. Mido 2017 has not failed to surprise us. Team VisionPlus attended the trade show and had a wonderful experience. The show displayed not just the various designs, but even the efforts and innovation behind the fine craftsmanship.


During the show, brands took an opportunity to introduce a fresh and versatile proposal designed to seduce a young woman, who is keeping tabs on trends, but has a simple and romantic soul. Brands like Coco Song used natural elements such as silk, dried flowers and feathers - that were laminated into new crystalline and transparent acetates or pearl colours: the result is a line of much lighter frames both with regard to colour and to the fresh and bright style, which is ideal for a young audience looking for an easy-to-wear accessory with a contemporary look, without sacrificing style.

This time at Mido, the models from Coco Song, focused on oriental inspiration including the natural world of flowers, playing with the vivid and intense tones of pink, red, orange, purple, green and blue.

And then there are brands that have fine craftsmanship and use of precious details that characterised in their collection, like Dolce & Gabbana. The Flowers Lace sunglasses and glasses collection, has sicilian lace applied on the frames is enhanced by Swarovski crystals and hand-modelled rose buds.


Some of the brands have always been fair. And they never fail to amaze the visitors with HDA® technology. In this prestigious international tradeshow, brands played with their strengths of innovation, creativity and passion.


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March - April 2017