Serving Up A Vision

TransREporter|October - November 2019

Serving Up A Vision
Take a look behind the curtains of event planning and witness the logistics that are at play.
Pancham Bhardwaj

Event planning is one of the biggest informal industries in our country, with each year bearing witness to thousands of corporate and private events that have steadily grown in scale and budget over the years. While there are outfits that provide a more professional and customised experience, it is still a relatively small number in a sea of independent vendors and suppliers that are often hard to navigate through for inexperienced operators.This is the space where a new market player, Aameego, is hoping to make a difference, by utilising the power of analytics-based logistics and skilled corporate communication.We got to chat with the company’s founder and CEO, Abhishek Sharma and pick his brain about his approach to handling the chaos.

How did the idea for Aameego come around? How did you go from working in traditional logistics operations to building an event management company?

In my corporate life, I was often involved with conducting global forums and supply conferences with the top management of various companies. What I found out was, that no event is perfect, and in those years of interacting with the other side of the table, I realised that it takes time to make them understand what corporate is looking for, and you have to really feed in a lot. So, there I found a need in the market for somebody from the corporate world, going over to the other side, to help connect the dots. By being present at the table you can work on ideas in real-time, which smoothens out the operations, and helps the clients feel more relaxed, because they too need reassurances after spending crores as part of the budget. It’s not just about event management, but also about bringing a strategic capability to building part of the event management team. I am leveraging my expertise as a certified supply chain trainer, and combining it with other skills such as problem-solving, inventory management etc. to bring unique value to the planning aspect of events.

What are the services that you offer? What are the markets that you cater to? And what are the different types of events you focus on?

Primarily we take care of all kinds of corporate events, which include any sort of rewards and recognition programmes, conferences, promotions and lunches etc. We are also working on corporate gifting solutions, because a lot of corporates require highly customised and tailor made gifts. You need to work towards making them feel good about it, so we also work on new eco-friendly initiatives and gifts.

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October - November 2019