Sri Lanka’s plans to accelerate its apparel sector to a $8 billion by 2022 by transforming the industry to an ‘End-to-End Fully Integrated Apparel Solutions Provider’ and positioning itself as a preferred ethical sourcing destination is expected to intensify market penetration with players moving into the premium market segments.
Hayleys Fabric PLC has commenced its journey of moving into premium market segments and is working closely with brand owners to understand their specific needs to continuously refine our customer centric business model. Hayleys is now firmly ahead in technology, innovations, complexity, diversity, speed, quality, price and service levels, which are the key ingredients sought after by top brands in the world.
Some of the leading global clothing brands like Nike, Victoria’s Secret and Decathlon are strategically moving towards Sri Lanka for synthetic apparel production, as Sri Lanka has come up with a wide range of synthetic raw material options over the last couple of years. In addition, Sri Lanka is seen as a hub for Innovations, Social Compliances and Sustainability.
A customer centric strategy
This story is from the January 2020 edition of The Textile magazine.
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This story is from the January 2020 edition of The Textile magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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