GGJS Woos patrons in new avatar
The Retail Jeweller|January - February 2020
Glamour, dazzle and business came home to the tenth edition of the Gujarat Gold Jewellery Show (GGJS) held at Gandhinagar from January 10 to 12 at the Helipad Ground. Patrons and participants from 1,010 towns and cities from the country as well as the UAE, the UK, the USA and Bangladesh visited the show — which hosted 1,081 stalls. Rising gold prices failed to dampen the spirit of the meet that saw high attendance and an increased demand for lightweight gold jewellery.
GGJS Woos patrons in new avatar

GROWING AND HOW!

“Visitors came from a radius of 12 km to 12,000 km!” said Dharmendra Soni, president, Gold Ornaments Wholesale Jewellers Association (GOWJA) — the partner organiser of the show. Visibly proud of the popularity of their achievement, he said delegates from foreign countries such as the UAE and the USA had also visited. “Traders especially appreciated the ‘jadau’ jewellery — a speciality of Gujarat. We are happy with the overall response from the trade and are gearing up to organise the next edition of GGJS this December.”

“The gold show was beyond our expectations,” said Paresh Jhurmarvala, president, GGJS, although the organisers were slightly sceptical how the change in venue would impact the event, they eventually found the response overwhelming. “We had made necessary arrangements and proper infrastructure was in place to prevent any discomfort. There were even parking arrangements for visitors,” he said. The organisers spoke to more than 200 participants, who gave positive feedback of the meet, and went to the extent of comparing it with international jewellery shows. “The highpoint was obviously retailers getting to meet manufacturers,” Jhurmarvala added.

First-time participant Tejas Soni, director, RR Jewellers, applauded the show and the efforts. “The organiser should take credit for holding a show on such a massive scale. Apart from locals, I had visitors from Maharashtra, New Delhi, Punjab, Chennai and the South Indian states. Buyers turned up in large numbers on the first two days, and the last day mostly saw curious B2C window-shoppers.” Soni suggested that like at the IIJS, entries should be restricted to B2B customers.

This story is from the January - February 2020 edition of The Retail Jeweller.

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This story is from the January - February 2020 edition of The Retail Jeweller.

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