The Observer of Management Education|March 2020
Presentation is the key function in any business meeting today. In any business deal managers or companies have to make a presentation about their plan. E.g.-: Marketing Manger has to show his plan of campaign or advertising through the presentation. If the presentation is good, then audience is impressed and the company gets good deals. Even in management schools students have presentations every day, to make them ready for the professional world. B-schools also prepare students for presentations and they also have a subject called personality development in which they learn skills of management.
Preparing the Presentation
Good planning gives good results. Great presentations require some preplanning. First, learn about the subject of the meeting for preparing an outline and conducting it, such as inquiring about the presentation room, informing participants, etc. A presentation follows the same basic guidelines as preparing for a meeting. Next step is to prepare the presentation. A good presentation starts with a great introduction and an icebreaker such as a story, interesting statement or a fact, joke, quotation, or an activity to get the group warmed up. The introduction also needs an objective, that is, the purpose or goal of the presentation. This not only tells you what you will talk about, but it also gives an idea and the purpose of the presentation to the audience. After that, comes the main body of the presentation. Do not write it word for word. Make an outline or handouts. By jotting down the main points on a set of index cards, you not only have your outline, but also a memory jogger for the actual presentation. To prepare the presentation, ask yourself the following:
What is the purpose of the presentation?
Who will be attending?
What does the audience already know about the subject?
What is the audience’s attitude towards me?
Timeline- Arrange in sequential order. Make outline of the total time span. End of the presentation- The main points are delivered in order of increasing importance. Problem and solution- A problem is presented, a solution is suggested, and benefits are then outlined. Arrangement - The important items or the major points should be described briefly and properly on handouts and in the PPT. Simple to difficult- Ideas are listed from the simplest to the most difficult. That should be revised twice or thrice. Include some visual information that will help the audience understand your presentation. Create charts, graphs, slides, handouts, videos etc. Audience may get bored by seeing text only and graphs, pictures etc. will make the presentation interesting and easy to understand. After the body, comes the closing. This is where you ask the audience to come up with questions, provide the conclusion or summery of presentation, and thank the participants/ audience for attending. Then audience can ask for explanations if they aren’t clear or they have any queries.
“Practice makes a man perfect” practice is very important for a presentation before going to make your outline. The main purpose of creating an outline is to develop a logical plan of what you want to talk about. You should know your presentation so well, that during the actual presentation, you should only have to briefly glance at your notes to ensure staying on track. This will also help you with your nerves by giving confidence.
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